Bringing the farmer’s
market to you.

With a pandemic that gave people pause about going out, Ben Gerardi felt there was more that could be done to bring fresh food to your door.

It should always be local

Inspired by a concerned father, looking to provide for his family and support farms in the process, Farm Swarming has turned the key to sustainable agriculture on-demand, and fostered a thriving local economy that is resilient. Farm Swarming maintains a robust network of local farmers and shopkeepers, enabling families and their communities to flourish, stay united, and remain strong.

Services Provided

Business Operations

Logo Design

Marketing Strategy

Supply Chain

Social Media
Marketing

Web Design and Development

Market Challenges

Market Challenges

A website that was hard to use and navigate made discoverability of new products and vendors challenging, even for returning customers.

Communication with local farmers was inconsistent, resulting in inefficiencies in the supply chain that ate up profits.

The website platform could not support the operational and supply chain needs to scale and keep costs low.

Our Approach

Farm Swarming had an immediate surge in sales on launch, but supply chain issues put a strain on operations and limited its ability to scale. TangoSquared worked with Ben to redesign the website and brand, improve discoverability of products and vendors for new and returning customers, a marketing strategy to keep sales volumes growing, and get deeply involved in working to solve the operational challenges that Farm Swarming faced.

Marketing Strategy

Extending our reach

  • Develop a multi-faceted marketing campaign to generate buzz through the existing customer base and encourage community sharing and sign ups.
  • Create a plan to attract popular vendors and expand Farm Swarmings product offering.

Consistency

  • Weekly cycles of promotions, reminders and awareness campaigns will help keep FS top of mind and generate consumer habits
  • This structure will lend itself to building out a subscription service, and there will be a transition strategy to move returning customers to this new service.

1

Design a new logo that has more versatility, as well as a white label brand to help market products with limited vendor branding.

2

Develop a supply chain application for the website that streamlines operations and maximizes profits.

3

Create a dynamic website that keeps products on rotation and improves discoverability.

A Speedy Turnaround

As an active website with a vibrant community, we took a staggered approach to making improvements to both the front and back ends of the website, starting with usability improvements, leading into a new design release, then followed with the new application structure that tied orders into the supply chain management cycle. Returning customer rates are steadily increasing and consistently passing 70% week to week.

+$8K

Month over month net
profit improvement

+32%

Increase in total order
average

+22%

Increase in average
order size

+36%

Reduction in rolling
accounts payable

+20%

Increase in organic post reach

month over month

+6,2%

Increase in video views

month over month

+30%

Increase in online conversion rate

month over month

+76%

Increase in sales

from social media, month over month

+88%

Reorder rate

After implementation of operational improvements

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