Military spouse Eve Baum wants to keep loved ones close by creating custom apparel from uniforms.
As founder and lead designer, Eve combines her love of designing and creating with her dream of helping others. She runs Military Apparel Company, creating custom, meaningful bags and accessories crafted from personal military uniforms while giving back to the Military and their families.
Logo Design
Marketing Strategy
Ecommerce
Web Design and Development
Social Media Marketing
Brand Messaging
The existing website was hard to use and not mobile friendly, which hampered sales and discoverability of new products on the site.
The brand did not properly reflect the quality of Eve’s product, and needed to better represent its product offering.
Eve’s mission is strong, but this wasn’t being communicated as a marketing narrative to drive brand awareness and sales.
With a targeted fanbase and a moving story and mission, TangoSquared worked with Eve to not only develop a new brand and website for Military Apparel Company, but to also look to the future and how we could grow beyond the military market segment. With this initiative, we developed a secondary brand, Uniform Code, with a focus on American families.
This plan freed Eve to keep Military Apparel Company’s mission faithful to its audience, and paved a path forward for growth.
Rebrand M.A.C. to establish it’s authority and direction for it’s business model.
Create a marketing strategy that reinforces the brand narrative and sets up multiple touch points for M.A.C.s customer base.
Create a brand and messaging for Uniform Code, with a strategy to split off and grow with a strategic marketing effort.
The rebranding and revamped, mobile-friendly website for Military Apparel Company, paired with a strategy to generate brand awareness and target veterans and active duty military, went live in April. With a pivot from the lifestyle brand introduction of Uniform Code to producing masks, the website saw a huge jump in sales as soon as the site was relaunched, from which 88% of customers came from mobile.
$155k in additional sales revenue.
over avg quarterly sales from previous 2 years
month over month
month over month
month over month
“After 15 years of doing it “faster alone,” I am proud to say that we are now doing it “further together.” Having a team of caring and diversified experts that cheer me on the road to entrepreneurship is priceless. TangoSquared created million-dollar looks for both of my projects. TangoSquared is the missing piece to my puzzle, indispensable, so I can focus on what I do best.”
Eve Baum, Founder of Military Apparel Company and Uniform Code
