Living the problem

A U.S. Marine Corps Veteran, Mike spent thirteen years as a SWAT team operator and team commander. Many times while executing high risk search warrants, he found his operators flashlights failed at critical points of the operation or were severely under powered - putting his team mates and innocent civilians at risk.

From this experience, he transformed an idea into a well-made, rugged, bright flashlight that stays charged for two years.

Our Approach

Mike’s focus and energy on creating the perfect flashlight left little room for marketing and brand strategy, and so he joined forces with InVetIT to take the Badger brand and elevate it to match the top-shelf quality of the flashlight. We reviewed Mike’s existing materials, and the foundation from which to structure the new brand was discovered: One. Mean. Light.

A new website, inside and out

Based on the considerable list of competitors in the market, Badger had to visually position itself alongside them, with a much smaller budget and no previous brand recognition. TangoSquared put together a design system establishing a brand position of confidence and authority.

Badger’s future is bright.

With a transformation that includes a new brand, new website, all new packaging materials for both online and retail product sales, consistent messaging and a well-rounded marketing plan, Badger Industries has just re-launched their website and is now taking orders for their launch product, the BX-1500 tactical flashlight.