
Business Operations
With a pandemic that gave people pause about going out, Ben Gerardi felt there was more that could be done to bring fresh food to your door.
Inspired by a concerned father, looking to provide for his family and support farms in the process, Farm Swarming has turned the key to sustainable agriculture on-demand, and fostered a thriving local economy that is resilient. Farm Swarming maintains a robust network of local farmers and shopkeepers, enabling families and their communities to flourish, stay united, and remain strong.
Business Operations
Logo Design
Marketing Strategy
Supply Chain
Social Media Marketing
Web Design and Development
A website that was hard to use and navigate made discoverability of new products and vendors challenging, even for returning customers.
Communication with local farmers was inconsistent, resulting in inefficiencies in the supply chain that ate up profits.
The website platform could not support the operational and supply chain needs to scale and keep costs low.
Farm Swarming had an immediate surge in sales on launch, but supply chain issues put a strain on operations and limited its ability to scale. TangoSquared worked with Ben to redesign the website and brand, improve discoverability of products and vendors for new and returning customers, a marketing strategy to keep sales volumes growing, and get deeply involved in working to solve the operational challenges that Farm Swarming faced.
Design a new logo that has more versatility, as well as a white label brand to help market products with limited vendor branding.
Develop a supply chain application for the website that streamlines operations and maximizes profits.
Create a dynamic website that keeps products on rotation and improves discoverability.
As an active website with a vibrant community, we took a staggered approach to making improvements to both the front and back ends of the website, starting with usability improvements, leading into a new design release, then followed with the new application structure that tied orders into the supply chain management cycle. Returning customer rates are steadily increasing and consistently passing 70% week to week.
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After implementation of operational improvements