Finding Badger’s voice
- There is a strong fan base for high end flashlights; win over a few and they will evangelize Badger.
- The messaging is focused on our confidence behind the product, so social media outreach can be testimonials and reaction videos that support bold statements.
Be seen, not discovered
- Don’t hide in search results; get in front of the customer where opinions bolster good products.
- We developed a retail marketing kit to support in-person demonstrations of just how bright this flashlight is.