Business Operations
A marine and his love for cold brew.
A knack for crafting coffee and a desire to bring people together has given Eric gates the inspiration for his new business.
Coffee and conversation
In 2006, Eric found that coffee created opportunities for genuine, heartfelt conversations that led to personal healing. Coffee became his wellspring for life. Because of the relationships established from gathering together, sharing coffee, and getting to know each other better, Eric wants to share the joy he has found with each of his customers. It is his wish that each sip of Devil Dog Cold Brew will bring people closer to reaching out and fostering new and healthy friendships.
Services Provided
Logo Design
Marketing Strategy
Product Packaging
Social Media Marketing
Web Design
Market Challenges
Market Challenges
Brand and packaging lacked the character and appeal to stand toe to toe with the competition on retail shelves.
The website did not set the right visual tone for selling consumables; there was inconsistent messaging.
Operational bottlenecks limited Eric’s ability to ship his products, handicapping his reach to customers.
Our Approach
Eric had a good marketing voice for his product, but he needed help in execution. With a strategic design overhaul to elevate and strengthen his brand, InVetIT worked with Eric to set a path for Devil Dog Coffee Company towards operational efficiency, increased brand awareness, and scalability. Our first task was a top-to-bottom rebrand, including a new website with a fresh design, and a budget-friendly approach to new packaging.
1
Expand the brand with a new name and a logo that is rich with meaning and speaks to its target market.
2
Re-envision the packaging and website to capture Eric’s charisma and make it easy for customers to discover and purchase his products.
3
Smooth out wrinkes in production and operations so that the path to scale is practical and driven by reasonable milestones.
Coffee sells
Armed with a new look, great website, and a supply chain that can scale, Devil Dog Coffee Company has jumped into the marketplace with a plan to take over the local Austin area and expand from there. Eric increased his retail store presence almost immediately, with a variety of his product line available in 8 stores.
+320%
Online sales
Increase in online retail sales within 2 months of launch
+143%
Post Engagements
Immediate increase after launch
+35%
Organic reach
Post launch increase
+34%
Conversion rate
Online increase, month over month
+43%
Session length
Increase in average session duration, month over month
“Working with TangoSquared has been a true partnership that has allowed Devil Dog Coffee Company to thrive. They have that “X” factor when it comes to business and product development.”
Eric Gates, Founder of Devil Dog Coffee Company
